Area of Expertise - Marketing and Media
Official e-mail ID venkatesh.iyer@isbmb.ac.in
A brief profile
An accomplished professional with three decades of industry knowledge in the fintech, media and pharmaceutical sectors. In addition to working in markets like Karnataka, Gujarat, Indore and Mumbai, he has spent the last thirteen years teaching as a visiting professor in number of institutions, working with students on topics like consumer behaviour, Sales and distribution management, services marketing, media management, introduction to media, branding, advertising, integrated marketing communications and marketing management.
He was able to complete his Diploma in Management Studies (DMS) from Jamnalal Bajaj Institute of Management Studies under the Aegis of Mumbai University in 1994 followed by Master's in Business Administration in Marketing while working in the industry in 2012, and going on to get his PhD in Management and Commerce at Gujarat University's prestigious B. K. School of Business Management in the year 2019.
His zeal led him to specialise as a growth coach, mentoring and coaching businesses, entrepreneurs, and students after receiving coaching and mentorship from Landmark Worldwide and the Indian Society for Applied Behavioral Science (ISABS) during the past ten years. In the past two years, he has moderated a number of SME Business workshops for a variety of stakeholders, demonstrating his skill as a public speaker.
Astra IDL Ltd, The Hindu, The Indian Express and Home Credit India Ltd.
Corporate Governance Emerging Concerns - Role of Stakeholders in Corporate Governance, January 2017, In book: Corporate Governance Emerging Concerns (pp.135), Publisher: ABS Books
Kumbh Mela – Atharva Institute of Management Studies – A Journal of Management Research, Vol (5), No (2), May-August 2013, ISSN 2231-4350, Page 37-44
Thirst for Innovation in Niche Technology - GNU-FMS Conference on Emerging Practices, Vol (8), Jan-June 2014
A Mart with a Heart; Hearty Mart - The Rural Retail Brand, February 2014, Conference: International Conference on Management of Globalised Business 2014 - Emerging Perspectives at: Rajkot, Gujarat.
Teaching as a visiting Faculty in Various Institutes for the last thirteen years in the field of Management and Media
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