Area of Expertise - Marketing
Official e-mail ID shashank.k@isbmb.ac.in
A brief profile
Objective: Aspires to grow in the field of academics, by developing my research skills and be instrumental in the development of young minds
Experience: 9 years in Academics
Research Highlight: Publications in ABDC B/C, Emerald, Wiley, Springer, and Q1 Journals
PhD (Pre-Submission): Aligarh Muslim University, Uttar Pradesh
UGC-NET: Commerce
M.Com.: Guru Jambheshwar University, Hisar, Haryana
PGDM: Kirloskar Institute of Advance Management Studies, Harihar, Karnataka
M.Sc. in Applied Psychology (Distance): The Global Open University, Nagaland
B.Sc. in Hotel Management: National Institute of Hotel Management, Uttrakhand
Assistant Professor, GLA University, Mathura (U.P.): Jan’18 to Sept’22 (4.5 Years)
Assistant Professor, RBIM, Hoshiarpur (Punjab): Jan’16 to Jan’18 (2 Years)
Assistant Professor, RPIIT, Karnal (Haryana): Jan’14 to July’15 (1.5 Years)
Lecturer, CGI, Bharatpur (Rajasthan): July’12 to May’13 (10 Months)
• “Covid-19 and Heuristic Biases: Evidence from India”, Journal of Financial Services Marketing, Indexed by ABDC ‘B’ & SCOPUS, 2021.
• “Challenges of Online Teaching from Home during COVID 19: An Exploratory Factor Analysis”, Human Behavior and Emerging Technologies, Indexed by SCOPUS & WoS, 2021.
• “Investigating the Impact of Covid-19 on Investor’s Bias: An Empirical Study”, Finance India, Indexed by ABDC & SCOPUS, 2021.
• “Fall of a Titan: Understanding Jet Airways Crisis”, The Case Journal, Indexed by SCOPUS, 2021.
• “Building a Low Carbon Indian Economy”, IOP Conference, Indexed by SCOPUS, 2021.
• “Does Religiosity Impacts Consumer Ethics: An Empirical Analysis”, International Journal on Emerging Technologies, SCOPUS Listed, 2020.
• “Effect of Financial Performance on Corporate Social Responsibility and Stock Price: A Study of BSE Listed Companies”, International Journal on Emerging Technologies, SCOPUS Listed, 2020. “
Marketing Management
Service Marketing
Consumer Behavior
Strategic Hospitality Management
Sales and Distribution Management
Hospitality Marketing
Teacher Appreciation Award by AB Foundation (September, 2020)
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