Best PGDM Colleges in Bengaluru | Top PGDM Colleges in Bengaluru | ISB&M is among the Top PGDM Colleges in Bangalore, India

Dr. Ranendra Sinha

Ph.D., M.Phil. (Management)

MBA (Marketing)

Area of Expertise Marketing

Official e-mail ID: ranendra.sinha@isbmb.ac.in

A brief profile: Dr. Ranendra Sinha is an Assistant Professor at ISB&M Bangalore. He earned his Ph.D. and M.Phil. in Management from the GITAM School of Business, Visakhapatnam. His areas of expertise lie in sustainable consumption, waste recycling behaviour, and youth consumer behaviour. Prior to joining ISB&M, he taught at Ganpat University, Gujarat. He holds an MBA in Marketing from NIT Agartala and currently serves on the editorial board of the Electronic Green Journal (EGJ), a leading Diamond Open Access journal in environmental studies published by the UCLA Library.

Teaching
Research

Marketing Management
Core Marketing Courses (BBA, PGDM)

Sinha, R. & Annamdevula, S. (2025). Unveiling the consequences of perceived greenwash among youth: A focus on the moderating role of environmental knowledge. Society and Business Review, 20(2), 223-246. DOI:10.1108/SBR-02-2024-0059
Sinha, R. & Annamdevula, S. (2025). Bridging the knowledge-intention gap in sustainable consumption: An extended model. Journal of Modelling in Management, 20(2), 648-667. DOI:10.1108/JM2-02-2024-0052
Sinha, R. & Annamdevula, S. (2023). Is scepticism a barrier to green purchase behaviour? Testing a comprehensive model in the Indian context. Society and Business Review, 18(4), 668-690. DOI:10.1108/SBR-09-2022-0251
Sinha, R. & Annamdevula, S. (2022). The antecedents of green purchase behaviour of Indian households. Electronic Green Journal, 1(47).
Annamdevula, S., Nudurupati, S.S., Pappu, R.P., & Sinha, R. (2023). Moral obligation for recycling among youth: Extended models of the theory of planned behaviour. Young Consumers, 24(2), 165-183. DOI:10.1108/YC-05-2022-1520