Functional Area -Marketing, Complex & High Value Sales, Strategy, AI & Digital Business
Official e-mail ID rajagopalan.srinivasan@isbmb.ac.in
A brief profile
Professor Rajagopalan has a unique combination of experience spanning corporate work, consulting, teaching and research.
Professor Rajagopalan has a corporate work experience of about 17 years across areas of work include Consulting, Marketing, Product Management, Sales & Sales Operations, and Strategy formulation in Citicorp/iflex, Oracle, Wipro Tech. Post his work experience, he has been consulting, teaching as adjunct/visiting expert in some of the top B Schools in India for the past 16+ years. He was a Senior Advisor and Consultant – Student’s success @ BITS Pilani Dubai till September 2025.
PhD (Pursuing), MBA (BITS Pilani), CFA (ICFAI)
Professional Certifications
• Generative AI Mastermind, Outskill (Oct 2025)
• AI tools, BE10X (Oct 2025)
• Certified Analytics Professional, IBM
• Certified Social Media Management and Marketing Professional, Meta
Seventeen years of global corporate experience
• Worked in Wipro Tech, Citicorp, iflex/Oracle
• Functional Areas – Consulting, Marketing, Product Management, Sales & Sales Operations, and Strategy formulation
• Markets – US, Europe, Japan, Middle East, Africa and India
• Domains – IT Products & Services, KPO/BPO to Banking & Financial Services, Manufacturing, Healthcare
Fifteen years of teaching in top B Schools
• As assistant and associate professor at top B schools such as IIMB, ISB&M Bangalore, IFMR(Krea University) Chennai, Christ University School of Management Bangalore, IFIM(Jagsom), Amrita School of Business, MYRA School of Business
• Consult a global conglomerate (annual turnover of INR 30,000 crore plus diversified group) in streamlining their sales, marketing, and business acquisition areas
• Consulting with a renewable energy (from Ocean waves) start-up - Formulate go to market strategy & implementation - Fine tuning business model based on end markets
• Consulting in an interdisciplinary area (Branding, Consumer Behaviour and marketing analytics) with a services and software firm in Bengaluru in beverage retailing
• Design, deliver best and next world class practices based workshops to top academic institutions in Bengaluru and Chennai - Six foundational knowledge and skill development workshops
• Mentoring BITS Pilani alumni Juniors in various areas such as start-up pitch, cracking IIM interviews
• Career and placement preparation
• Mentoring for placements and career
PGDM/MBA Courses
• AI in Business
• Brand Management
• Complex & Hi Value Sales
• Consumer Behaviour
• Digital Psychology & Digital Marketing
• Digital Transformation of Business
• Integrated Marketing Communication and Promotion
• Management Consulting
• Professional Skills for Business (especially Critical Thinking, Design Thinking & Structured Communication)
• Product Management
• International Business - Marketing and Sales
• Innovation
• Research and Analytics for Marketing Decisions
• Strategic Management & Strategy Analysis
• Strategic Marketing
• Best Marketing Team Member Award from Vice Chairman – Wipro Technologies, USA, Europe & Japan
• Special Mention Award from CEO iflex/Oracle, Global
• Best Marketing Executive Award from CEO Wipro Infotech, North Region, India
• Consistently rated as top faculty (rating more than 4.85/5) across very good B Schools, across courses by PGDM, MBA students
• Consistently rated by MBA, PGDM students as top mentor for placements preparation in cracking job interviews and group discussions