Biography

Professor of Practice & Chief Mentor (Placements & Career), PhD (Pursuing), MBA (BITS Pilani), CFA (ICFAI)

Functional Area -Marketing, Complex & High Value Sales, Strategy, AI & Digital Business

Official e-mail ID rajagopalan.srinivasan@isbmb.ac.in

A brief profile

Professor Rajagopalan has a unique combination of experience spanning corporate work, consulting, teaching and research.

Professor Rajagopalan has a corporate work experience of about 17 years across areas of work include Consulting, Marketing, Product Management, Sales & Sales Operations, and Strategy formulation in Citicorp/iflex, Oracle, Wipro Tech. Post his work experience, he has been consulting, teaching as adjunct/visiting expert in some of the top B Schools in India for the past 16+ years. He was a Senior Advisor and Consultant – Student’s success @ BITS Pilani Dubai till September 2025.

PhD (Pursuing), MBA (BITS Pilani), CFA (ICFAI)

Professional Certifications

• Generative AI Mastermind, Outskill (Oct 2025)

• AI tools, BE10X (Oct 2025)

• Certified Analytics Professional, IBM

• Certified Social Media Management and Marketing Professional, Meta

Seventeen years of global corporate experience

• Worked in Wipro Tech, Citicorp, iflex/Oracle

• Functional Areas – Consulting, Marketing, Product Management, Sales & Sales Operations, and Strategy formulation

• Markets – US, Europe, Japan, Middle East, Africa and India

• Domains – IT Products & Services, KPO/BPO to Banking & Financial Services, Manufacturing, Healthcare

Fifteen years of teaching in top B Schools

• As assistant and associate professor at top B schools such as IIMB, ISB&M Bangalore, IFMR(Krea University) Chennai, Christ University School of Management Bangalore, IFIM(Jagsom), Amrita School of Business, MYRA School of Business

• Consult a global conglomerate (annual turnover of INR 30,000 crore plus diversified group) in streamlining their sales, marketing, and business acquisition areas

• Consulting with a renewable energy (from Ocean waves) start-up
- Formulate go to market strategy & implementation
- Fine tuning business model based on end markets

• Consulting in an interdisciplinary area (Branding, Consumer Behaviour and marketing analytics) with a services and software firm in Bengaluru in beverage retailing

• Design, deliver best and next world class practices based workshops to top academic institutions in Bengaluru and Chennai
- Six foundational knowledge and skill development workshops

• Mentoring BITS Pilani alumni Juniors in various areas such as start-up pitch, cracking IIM interviews

• Career and placement preparation

• Mentoring for placements and career

PGDM/MBA Courses

• AI in Business

• Brand Management

• Complex & Hi Value Sales

• Consumer Behaviour

• Digital Psychology & Digital Marketing

• Digital Transformation of Business

• Integrated Marketing Communication and Promotion

• Management Consulting

• Professional Skills for Business (especially Critical Thinking, Design Thinking & Structured Communication)

• Product Management

• International Business - Marketing and Sales

• Innovation

• Research and Analytics for Marketing Decisions

• Strategic Management & Strategy Analysis

• Strategic Marketing

• Best Marketing Team Member Award from Vice Chairman – Wipro Technologies, USA, Europe & Japan

• Special Mention Award from CEO iflex/Oracle, Global

• Best Marketing Executive Award from CEO Wipro Infotech, North Region, India

• Consistently rated as top faculty (rating more than 4.85/5) across very good B Schools, across courses by PGDM, MBA students

• Consistently rated by MBA, PGDM students as top mentor for placements preparation in cracking job interviews and group discussions