Area of Expertise - Marketing, Strategy
Official e-mail ID rajagopalan.srinivasan@isbm.ac.in
A brief profile
Professor Rajagopalan has a corporate work experience of 16+ years across global markets including the US, Europe, Japan, Africa, and India. His functional areas of work include Consulting, Marketing, Product Management, Sales & Sales Operations, and Strategy formulation in Citicorp/iflex, Oracle, Wipro Tech.
Post his work experience, he has been teaching in various MBA programs in some of the top B Schools in India for the past 12+ years.
• Corporate work experience of 16+ years across global markets including the US, Europe, Japan, Africa, and India.
• Functional areas of work include Consulting, Marketing, Product Management, Sales & Sales Operations, and Strategy formulation
• Organizations worked for: Citicorp/iflex, Oracle, Wipro Tech.
• Completed a complex project in the area of Marketing Research & Campaign Analytics for the May 2021 TN state elections.
• Currently consults a global conglomerate (annual turnover of INR 25,000 crore plus a diversified group) in streamlining their sales, marketing, and business acquisition areas.
• Completed a complex project in the area of Marketing Research & Campaign Analytics for the May 2021 TN state elections.
• Enhancing marketing and sales effectiveness through a deep understanding of business goals, marketing/sales processes, and IT systems.
• Techno functional consulting in CRM/SFA and Marketing Automation
Post his work experience, he has taught in various PGDM and MBA programs in some of the top B Schools in India for the past 14 years.
• Iflex/Oracle Financial Software & Services Was awarded the Special Mention Award by then CEO – 1997-1998
• Wipro Technologies - Was awarded the Best Mkting Team member award by then Vice Chairman & CEO, Vivek Paul – 2003-2004
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