Functional Area - Marketing
Official e-mail ID: Chetan.bajaj@isbmb.ac.in
A brief profile
Dr. Chetan Bajaj brings over 38 years of multifaceted experience spanning industry, consulting, and academia. A Fellow of IIM Bangalore and alumnus of Delhi School of Economics, he has served as Director, Dean, and Professor at top B-schools across India. His core expertise lies in Strategic Management, Marketing, Retail, and Business Transformation.
He has been associated with prestigious institutions such as IIMs, MDI Gurgaon, IFIM, CMR University, Jain University, Sharda University, and ISB&M, among others.
. Principal: RBANMs First Grade College (Apr 2023 – Sep 2024)
. Dean: Firebird Institute of Research in Management (2020 – 2022)
. Dean: CMR University (2019 – 2020)
. Director: IFIM Business School – ePGDM (2017 – 2019)
. Director: ISB&M Bangalore Campus (2005–2008, 2013–2016)
. Director: Jain School of Business, Bangalore (2008–2011)
. Director: Asia Pacific Institute of Management, Delhi (2011–2013)
. Dean: School of Business, Sharda University (2013)
. Faculty: MDI Gurgaon, KIAMS, IIM-K, IIM-Raipur, IMT, XIMB, ASCI, and others
. Senior Consultant: Price Waterhouse (1990–1992)
. Executive Assistant to Chairman: Apollo Tyres (1992–1994)
. Lead Consultant: ABC Business Solutions (1994–1997)
. Consulting clients include: Kellogg’s, AT&T, Philip Morris, Kirloskar, Deepak Fertilizers, Al Nukaly (Saudi Arabia)
. Specialist in Strategic Planning, Business Turnarounds, and Sales Growth Initiatives
1. Published 30+ research papers and books with leading publishers like Oxford University Press, Tata McGraw-Hill, and IGNOU
2. Recognized authority in Retail Management, Relationship Marketing, and Strategic Consulting
3. Editor and course designer for IGNOU and Retailers Association of India (RAI)
4. Research areas include CSR, rural marketing, organizational change, solution selling
He brings over 23 years of full-time academic experience, having held leadership and faculty roles at leading institutions such as ISB&M, IFIM, CMR University, Jain University, and MDI Gurgaon. In addition, he has been a visiting faculty at IIMs, Alliance University, Christ University, and over 15 other prestigious institutes in India and abroad.
1. Earned highest student feedback at MDI Gurgaon
2. Recognized speaker and consultant with international exposure (Belgium, Japan, Saudi Arabia)
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