Functional Area - Marketing, Human Behavior
Official e-mail ID asrar.ahamed@isbmb.ac.in
A brief profile
Dr. Asrar Ahmad Teeli's research focuses on Social Marketing and Consumer Behavior, particularly examining how persuasive messaging, psychological drivers, and evolving digital ecosystems influence real-world behavioral change. His work spans areas such as smoking cessation, impulsive purchasing in quick commerce, and gratification-driven consumption patterns. With five published research papers in reputed journals, his scholarly contributions emphasize theory-led quantitative analysis, public policy relevance, and the societal impact of marketing interventions-especially within emerging market contexts like India.
Doctor of Philosophy
Assistant Professor in ISB&M Bangalore
Assistant Professor in MIT World Peace University
Assistant Professor in Chandigarh University
Teaching Assistant at NIT Jalandhar
Dr. Asrar Ahmad Teeli’s research is centered on social marketing, consumer behavior, and addictive behavior change. His doctoral research, conducted at Dr. B R Ambedkar National Institute of Technology Jalandhar, focused on smoking behavior among young urban populations. He has published 2 research papers in Journal of Applied Social Science.
Dr. Asrar Ahmad Teeli is a dedicated and innovative educator with a strong commitment to student engagement and experiential learning. As an Assistant Professor at ISB&M Bangalore, he leverages his expertise in social marketing and consumer behavior to create dynamic and interactive classroom experiences. Dr. Teeli is known for incorporating real-world case studies, practical examples, and research-driven insights into his teaching, making complex concepts accessible and relevant to students.
His teaching philosophy emphasizes active learning, critical thinking, and the practical application of knowledge.
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